Hi! I’m Toby Goodman
Start
As a drummer, I traveled the world playing for a Rolling Stone, A Bee Gee, A Spice Girl, and more TV Talent show winners (and losers) than the press can remember. I discovered how to support world-class performers through the rehearsal prep, through to the show.
Between tours and when I was on theatre shows in London, I taught music at universities. This is where I learned to communicate about performance.
Transition
To get more control over my own time, I started my first company with a friend running a high-end events band. It was where I discovered the difference between being a freelancer and running a business. I came to understand the importance of forging relationships with suppliers, maintaining loyalty from contractors, and… client selection! Along the way, I uncovered a specific way to use podcasts to scale expert-led small businesses.
2020/21
I ran a US-founded podcast post-production company and started consulting with a global client base.
2022
I published my best-selling book ‘Narrow Podcasting’ and my course, ‘The Profitable Pod Method’ which means I can help more professionals avoid vanity traps and use podcasting to scale their businesses.
2023
I work privately with CEOs in science, law, healthcare, and even one astronaut.
Harnessing the power of podcasting helps to grow their businesses, influence, and authority.
Supporting Star Performers Since 1997…
Some Kind Words
In 2019 I started my Podcast. I thought, “how hard can it be?” Well, you don’t know what you don’t know so I proceeded to create a proper turd. I ended up trashing the whole thing. Then Toby stepped in. The difference has been night and day.
Toby guided me, my brand, and content systematically, methodically, and creatively. Without a vision, a product will perish. Toby first helped me hammer out a vision, understand my audience, create and execute a strategy, develop disciplined habits, and most importantly grow. Our podcast has nearly doubled in downloads in the last three months. I went from discouragement to enthusiasm.
I find myself looking forward to the meetings with Toby. Not only do I always learn something, I get to laugh and have fun. Toby has a great sense of humor—a hallmark of creativity—but also keeps me focused on the big vision.
The Podcast is the singular reason that we signed a contract with a statewide organization. The CEO became a fan of the podcast and immersed herself in our content each morning on her commute. There was no typical sales cycle in closing that deal. Just a phone call and an offer.
- Dr. Martin Fletcher | Therapist | Michigan, USA
“I was blown away on just what a good handle Toby had on the things I wanted to achieve. He immediately gave me practical tasks that drove things forward in a meaningful way. He’s added value and given me the kick up the backside I needed to get my business and strategic thinking onto the next level”.
— Howard Cooper | Therapist | London, UK
“So many others I hired got it wrong or didn’t come through.
I started my podcast under Toby’s guidance and it’s been nothing short of miraculous. There’s nobody better I’ve ever worked within this realm”
— Mark J Silverman | Host of Mastering Overwhelm Podcast, Executive Coach | Washington DC, USA
“I knew his solution was perfect. But the one thing I didn’t bargain on was how good his strategy chops were. He’s phenomenal at that stuff”
— James Eager | eBassGuitar.com | London, UK
“A motivating force to me. An expert at the ways of marketing, podcasting engaging audiences. He’ll help optimize the online presence of your voice.
A wonderful human being.”
- Chris Colbert | ChrisColbert.com | Boston MA, USA
“His method is a great twist on the concept of adding value to your network, while also showcasing your own expertise."
- Jos Willard | Coach & Profit First Professional | Calgary, Canada