Ready to grow your business with a Podcast?
But without needing millions of listeners, paid ads, sponsorships, or hours on social media!
Doors to my Signature Program, The Profitable-Pod Method, Now Open….
The simple 3-Phase Process you NEED if you want a profitable podcast:
One that drives business growth and cements you as an authority
If you want to actually make money with your podcast, there are only three ways to do it…
Be so famous that you immediately attract lucrative sponsorship deals.
Consistently work for years until you build a massive fan base, win a Peabody award and get acquired by Netflix etc.
Use what I call “The Profitable-Pod Method” to make fame and audience size irrelevant.
Seriously.
And the problem is, most people without access to method 1 or 2 basically have an expensive hobby.
They heard somewhere that having a podcast was a great way to “build credibility”, “grow your reach”, “get your name out there” or some other BS marketing platitude.
They think that “If you build it, they will come”.
Well, that’s a blatant lie.
It might work if you’re Tim Ferris or Joe Rogan.
But you’re not… are you??
(Cos if you are I have zero clue how you ended up reading this.)
On the other hand… if the idea of generating real revenue with your podcast is either exciting or feels long overdue - read on…
Until now...
I’ve developed a comprehensive system to virtually guarantee ANY podcast becomes profitable.
Whether you’re just getting started, or you’ve been recording for months already.
As a person in business you’ll already realize having a plan, a process, and sticking to it is the key to success with anything.
And yet most business owners, experts/entrepreneurs are just guessing.
Copying what their favorite podcasters are doing and thinking it’ll be successful.
Which is about as likely as the town drunk buying his local pub and making a success of it.
The key to success with your podcast
Most people listen to podcasts the way we used to watch TV back in the 90s.
🗓 They carve out a specific time in their weekly schedule to listen.
🐕 Maybe it’s when they’re walking the dog...
🍽 Or doing the dishes…
🏋️♀️ Working out at the gym…
So if you want to steadily grow your audience, you need to stay consistent.
But I’m just going to assume that you’ll already be doing that.
Because the real gold isn’t in growing your audience.
In fact, my method almost entirely ignores growing your audience.
Because I’d much rather that your podcast generates PROFIT for your business.
And the best way to do that is to focus on your guest - NOT your listener.
Maybe you already know that you’re in the business of selling feelings.
Whatever your business is about…
Whatever you think you sell…
You’re selling feelings
When your podcast creates the right feelings in the listener, they look forward to it and keep coming back.
But when your conversations create the right feelings in your GUEST… magic things happen.
“The course has shown how to make our podcast distinct and valuable so it stands out from the other 2 million podcasts. And people want to listen to it and want to share it.
For us it was the business case for podcasting and it's outstanding.”
PAM & SCOTT HARPER | Growth Igniters Radio - Award-Winning Podcasters & Business Consultants
✓ Get a simple 3-phase process that ensures your podcast is profitable.
✓ Completely bypass the need for a huge number of listeners… or any kind of industry presence.
✓ Use it whether you’ve already been podcasting for months, or even if you haven’t even started yet.
The difference between having a podcast that sucks your time and energy and one that brings you business
If we’ve not met….
Hi!, I’m Toby Goodman and I’m a professional musician.
I’ve been hired to play drums for a Rolling Stone, a Bee Gee, a Spice Girl and more TV talent show winners (and losers) than my shame will allow me to admit.
So I know a little about providing a rock-solid platform for people who love the sound of their own voice.
Managing a post-production agency taught me the realities of podcast production and why what works well for some doesn’t for others.
So I know what it takes to make a podcast actually grow your business. Not be just an expensive hobby.
I’ve helped plenty of people integrate podcasting into their marketing using the art of conversation to drive business. Do this properly and it’ll give you a constant flow of interested, qualified prospects.
I’ve been using the Profitable-Pod Method with my private clients (from business consultants, therapists, oncologists, and even an astronaut) to get them huge results. I’ve spoken on stages all around the world about it. But I’ve NEVER taught it before. Until now...
IT'S THE DIFFERENCE BETWEEN HAVING A FULL DIARY OF MEANINGFUL CONVERSATIONS AND CHASING SHINY OBJECTS
How Does It Work & What do I Get?
IT’S QUITE SIMPLE. I WANT YOU TO SUCCEED.
The Profitable Pod Method covers all the elements that go into creating a podcast that will help grow your business with some bonuses added in for good measure to ensure you succeed.
You’ll have EVERYTHING YOU NEED to make sure your podcast helps you bring in business.
Tell me more...
Here’s what you’ll get inside the Profitable Pod-Method
3 Phases / 12 Modules / 32 Bite-Sized Lessons + Quick-Fill PDF Worksheets + Bonuses
Lifetime Access + Updates
PHASE 1:
PRE-PRODUCTION - Position
Here’s where you’ll create the main hook for your podcast.
I’ll walk you through the exact process I use to position a podcast for professionals that is both pleasurable and profitable!
This is a behind-the-scenes look at what goes into creating not just a podcast that sounds great but also connects to the people who will help you scale.
Module 1: Before You Create Your Podcast
Lesson 1: Getting Clear On Your Podcast Goals
Module 2: Cutting Through The Noise
Lesson 1: 5 Ways To Get Your Podcast Heard By Your Ideal Listeners
Module 3: Setting Up Your Podcast Foundations
Lesson 1: Create Your List Building Freebie
Lesson 2: Create Your Weekly Email Template
Lesson 3: Get Your Website Podcast Ready
Lesson 4: Make Sure You Have The Right Offers In Place
Module 4: How To Position Your Podcast
Lesson 1: Name Your Podcast
Lesson 2: Design Your Album Art
Lesson 3: Identify Your Ideal Listeners
Lesson 4: Design Your Soundscape
Module 5: Getting Your Podcast Ducks In A Row
Lesson 1: The 5 Ducks You Need To Have In Place
PHASE 2:
PRE-PRODUCTION - Record with Confidence
Get the skills that ensure your podcast becomes a set and forget habit that feeds your business 24/7 365.
Module 1: How To Present Like A Pro
Lesson 1: How To Create Your Episode Script
Lesson 2: How To Evoke Tone And Emotion In Your Guests And Listeners
Lesson 3: How To Ensure Excellent Sound Quality
Module 2: How To Interview Like A Pro
Lesson 1: How To Choose The Right Guests
Lesson 2: How To Invite Guests So That They Say Yes!
Lesson 3: How To Make It Easy For Guests To Book Their Slot
Lesson 4: How To Prep Your Guests For Your Interview
Lesson 5: How To Make The Most Of Your Interviews On Other Podcasts
Module 3: How To Edit Like A Pro
Lesson 1: How To Edit On The Fly When Interviewing
Lesson 2: How To Create Your Teaser
Lesson 3: Editing Secrets
PHASE 3:
POST-PRODUCTION - Harness The Power Of Your Podcasting
This is where the positioning pays off big time! In the final phase I’ll show you the exact strategy my clients use to turn podcast episodes into clients over and over again.
Module 1: How To Get Your Podcast Out Into The World
Lesson 1: How To Get Your Podcast Out Into The World
Lesson 2: How To Create Sharable & Searchable Assets For Each Episode
Lesson 3: Paying For Hosting And Understanding Good and Bad Networks!
Module 2: How To Amp Up Your Network & Grow Your Authority With Your Podcast
Lesson 1: The Follow-Up Strategy
Lesson 2: The Alumni Connection Strategy
Lesson 3: Creating Your ‘Pod-lationship Cycle’
Lesson 4: How To Grow Your Network & Authority with Existing and Potential Customers
Module 3: How To Monetize Your Podcast
Lesson 1: Six (more) Ways To Generate Revenue From Your Podcast
Module 4: Next Steps How To Build Your Dream Podcast & Business
Lesson 1: Build A Podcast That Serves Your Business Vs. Becomes Your Business
Lesson 2: Where To Go To Get The Help You Can Trust
Three Bonuses to make sure you SUCCEED
BONUS 1 – $1000 PRODUCTION CREDIT
(Towards a batch launch 1 year of Pro Production Services)
While you can be ready to launch or reposition in a few weeks, to respect your cash flow, I’m leaving the $1000 discount on the table for 6 months.
BONUS 2 – VIP Q&A CALLS
You’ll be given priority booking slots for any Q&A calls I run
BONUS 3 –BOOK & AUDIOBOOK
I’ll include a PDF and audio of my international best-selling book, ‘Narrow Podcasting’.
Join Me?
Your Investment Options
1 Payment of
$1297
4x Payments of
$324.25
🎙 3 Phases
️🔎 12 Focussed Modules
🕒 32 Bite-Sized Lessons
📝 Worksheets
🔁 Lifetime access & updates included
BONUS
🏆 $1000 Podcast Production Credit valid for 12 months.
🏆 Priority booking slots for Q&A calls
🏆 PDF and audio of my international best-selling book, ‘Narrow Podcasting’.
MY 30-DAY MONEY-BACK GUARANTEE.
If within the next 30 days you’ve completed all the worksheets and steps in the Profitable Pod Method and have not seen results based on an offer that’s already converting, I’ll refund your investment in full.
Toby Goodman knows his stuff. He not only understands audio from years of working in the music industry, he understands client attraction and clearly leads you through his framework to create both a great podcast and a clear method of creating the right environment for easy sales conversations. We all know sales is about know, like trust - Toby’s Podcast framework does that ethically right out the box with whoever you decide to deploy it on. Whether guest or host, you need this.
LIZ SCULLY | RETHINKCENTRAL.COM | WORLD LEADING MASTERMIND COACH
Profitable-Pod felt like a breakthrough moment for me.I came out with clarity about how my podcast could serve both my audience and my business. How it could be both fun and profitable. Having a more strategic approach in place has made me more confident that the time I spend on my podcast is a wise investment.
JULIET CORBETT | THE INDEPENDENT SCHOOL PODCAST
Now I feel much more comfortable about the idea of starting a podcast, because I know I won’t have to mess around trying to figure out what I’m doing, I can just dive in, follow your method, and make money. Toby is a super-smart, lovely human with a system for making profitable podcasting accessible to anyone.
RACHEL ALLEN | BOLT FROM THE BLUE COPYWRITING
THE PROFITABLE-POD METHOD
Is Perfect For You If...
✓ You identify as a service provider, professional expert or business owner and want to build authority in your market by creating deep relationships with your peers
✓ You’re looking for a way to get in front of your ideal client consistently without feeling like a sleazy salesperson.
✓ You want a set-and-forget system that works on autopilot once the work of creating a podcast is done.
✓ You know a podcast is for you but don’t know where to start or how all the pieces of the puzzle fit together.
✓ You’re tired of all the bright shiny marketing tactics that turn out to be shallow time sucks.
GOT QUESTIONS?
-
Podcasts take work to set up but realistically if you can set aside 3-4 hours each week over a period of 3 weeks you’ll complete the course and have the first version of your podcast ready to record.
-
The secret of a podcast that hooks people in, is giving them the feeling that they are listening to a person talking to just them, or they are listening in on an incredible conversation. So if you are comfortable talking to one person, and less interested in being a star then this medium is perfect for you.
-
Yes you probably could but it would take a lot longer and is open to lots of mistakes and trial and error. Plus people only ever give away the ‘what’ and never the ‘how’ meaning they tell you what to do but not how to do it. You won’t get the blueprints, templates, step-by-steps, or full blown tutorials on exactly how to do everything.
-
I hear you. Most of the people I work with hate tech too but I have a great team of tech experts who know everything there is to know about setting up a podcast using tools such as Blubbry Hosting, WordPress, Squarespace, Adobe Audition and many others. There are some great tutorials in the course to help you overcome tech stress.
Plus, we have a ‘done for you’ production service if you need any further help and we’ll give you your course fee back if you choose to work with us.
-
I get it. Time is the only thing we can’t make more of. But the truth is my method will save you hundreds if not thousands of hours of falling down the wrong rabbit holes and show you the fastest path to use your podcast to create your next client. Oh, and you can also share it with your team so you don’t have to do every single lesson if you can share the load.
-
There’s nothing more human than a conversation. My ‘podcast first’ method shows you how to capture one that isn’t contrived and turn it into a versatile asset.
Podcasts last longer! You can use yours as source material to create unique and truly authentic content. From social media to blogs to emails, to training to networking, and more…
FAIR WARNING
If you’re ready to actually do this and commit to implementing the Profitable Pod Method… you stand to make A LOT of money.
This process will allow you to massively scale your business without needing a whole ton of marketing.
And honestly, if you currently have a podcast that currently ISN’T profitable, it could cost you a fortune to NOT do this…
If all I did was help you to stop your podcast from COSTING you money and started you on the path to actually having it make money for you… what would that be worth to you?
Depending on how your business works...
What your current converting offer is…
And how much you’re spending to produce and publish your podcast…
This could be worth anything from a few grand to well over six figures over the next 12 months.
To have me consult privately with you on your podcast costs $55k a year.
And I’m fully booked with a waitlist.
Because professional business owners and experts understand how a profitable podcast works.
I’ve got the method.
There’s just one other thing to point out…
You’ll pay either way.
I’ve seen enough people turn their noses up at working with me.
Because “it’s only recording a conversation and sharing it”.
Go it alone… and you WILL pay.
You’ll pay because your podcast will continue to be a financial drain on your business.
You’ll pay with a belly full of regret when you start to wonder if you “really should’ve started a podcast in the first place.”
You’ll pay when somebody else comes along and claims YOUR niche for themselves with their own profitable podcast.
But more important than all of that.
You’ll pay with your PRECIOUS TIME.
And you’re anything like me, you know that’s more valuable than any amount of money.
Invest in this program and save yourself from the costly mistakes that can cost you tens of thousands of dollars/pounds/euros…. in missed opportunities.
The fact is, you’ll pay either way.
It’s just faster with me. And if you’re smart and do the work, you’ll make your investment back in no time at all.
Look, if you’re not sure about all this, you can let some other people get access or work your way through my book.
Of course, who knows what could’ve happened to your podcast, your business, or your market in that time...
Ready to create a Profitable Pod?
If you’ve got an offer that converts and you’re committed to scaling your business with a profitable podcast, you’ve found your next best step.
Join Me?
Your Investment Options
1 Payment of
$1297
4x Payments of
$324.25
🎙 3 Phases
️🔎 12 Focussed Modules
🕒 32 Bite-Sized Lessons
📝 Worksheets
🔁 Lifetime access & updates included
BONUS
🏆 $1000 Podcast Production Credit valid for 12 months.
🏆 Priority booking slots for Q&A calls
🏆 PDF and audio of my international best-selling book, ‘Narrow Podcasting’.
MY 30-DAY MONEY-BACK GUARANTEE.
If within the next 30 days you’ve completed all the worksheets and steps in the Profitable Pod Method and have not seen results based on an offer that’s already converting, I’ll refund your investment in full.