Helping Creatives Escape Hollywood’s Limits - Jerrica Long
Jerrica Long helps frustrated mid-career creative professionals escape the confines of the Hollywood system. But it took me a while to get to that!
She has a newsletter called ‘Greenlight Yourself’, some viral content and is building a following.
In this conversation, I share ways our mutual connection, Josh Spector, has helped me, and we game-plan Jerrica’s next steps.
Game Plan Talking Points:
• Defining Ideal Client Personas
• Navigating Day Job vs. Side Hustle
• Business Model and Future Planning
• Structuring and Delivering Client Offers
• Identifying and Attracting the Right Clients
• Positioning Jerrica to Greenlight Herself!
• Refining Messaging and Online Presence
Time-stamps:
00:00 How Josh Spector helped me reposition my course
03:36 The viral post to Hollywood
08:57 Finding the offer
11:32 Coaching Program and Membership Plans
12:34 Overcoming Hollywood Gatekeepers
19:02 Audience Growth Strategy Package
21:02 Community-Supported Client Growth
25:53 Spotting Credibility in Creative Fields
27:57 Targeting Established Creatives Newsletter
32:34 The value of the work.
34:05 Guiding clients to success
38:10 When only death forces a decsision
40:26 Crafting a ‘that’s me’ LinkedIn headline
Guest Deets:
Find Jerrica at Greenlight Yourself
Jerrica Long on LinkedIn: https://www.linkedin.com/in/jerricalong/
Check out Josh Spector HERE
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