How To Make Your Podcast The Prize | Victoria Hampson
Victoria Hampson is a business consultant with over three decades of global experience working with major brands. But right now, she’s rethinking how to use her reputation and credibility to build the business she actually wants.
In this strategic conversation, I help Vicky move from vague messaging to powerful positioning. We explore how to make your podcast a true asset—one that deepens relationships, creates real sales conversations, and grows your business… without chasing downloads or algorithms.
Game Plan Talking Points:
• Why Being “For Everyone” Hurts Your Business
• The Power of Saying “Right Now I Work With…”
• How Specificity Activates Referrals
• When and Why to Use Dynamic Ad Insertion
• Choosing Guests Who Become Clients, Referrers, or Partners
• Interviewing with Insight: Better Questions, Better Results
• Why Numbers Don’t Matter (Time and Money Do)
• The Case for Delivery Assets Over Vanity Metrics
• Building Bond Through Memory and Voice
• Why Podcast Dating Websites Might Be Hurting You
• The “Post-Coital Pod Moment” That Builds Business
• Making Podcasting the Prize—Not the Content Filler
12 Reasons to Listen…
• Why “I Help Everyone” Doesn’t Work
It’s at 05:00
• How to Choose a Clear Niche (Without Marrying It)
It’s at 08:00
• Using “Right Now I Work With…” as a Positioning Move
It’s at 09:00
• Creating Referrals Through Specific Messaging
It’s at 10:00
• Why You Don’t Need a Popular Podcast
It’s at 15:30
• Understanding Dynamic Ad Insertion
It’s at 16:00
• Sending a Podcast as a Pre-Call Asset
It’s at 17:00
• Metrics That Matter
It’s at 20:00
• How to Ask Questions People Remember
It’s at 26:00
• The Guest Criteria That Actually Builds Business
It’s at 35:00
• How to Use a Podcast to Save Time, Not Just Market
It’s at 32:00
• Why Podcast Dating Sites aren’t the Win You Think It Is
It’s at 40:00
Time-stamps:
00:00 Rethinking What Podcasting Is For
05:00 Why Vague Messaging Doesn’t Convert
08:00 The “Pick a Lane” Strategy
09:00 Positioning with “Right Now I Work With…”
10:00 How Specifics Spark Referrals
15:30 Popular ≠ Profitable
16:00 Dynamic Ad Insertion Explained
17:00 Sending Podcasts Instead of Sales Decks
20:00 Time and Money: The Only Metrics That Matter
26:00 Memory, Emotion, and Questions That Land
32:00 Using Podcasts as Delivery Assets
35:00 Who Should You Actually Invite On?
40:00 The Problem with Pod Dating and Guest Apps
Never miss an episode:
Listen on Apple Podcasts
Listen on Spotify
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