The Rise Of Reebok | Founder: Joe Foster

 

Joe Foster and his brother Jeff founded Reebok in post-war Britain, turning it into a globally recognized brand valued at $4 billion.

In this episode, Joe shares powerful insights from his journey, highlighting how he overcame family tensions, navigated international markets, and built strategic partnerships...

Long before the era of the internet.

You'll hear Joe's perspectives on identifying real business opportunities, building genuine relationships, and why having fun is essential in entrepreneurship.

Talking Points:

• Breaking Free from Family Business Constraints

• The Importance of Having Fun in Business

• Identifying Genuine Market Opportunities

• Navigating Early International Expansion

• Building Strategic Relationships

• Choosing the Right Partners and Employees

• Overcoming Early Failures in the US Market

• Strategic Pivoting to Aerobics and Women's Market

• Growing Without Internet and Modern Technology

12 Reasons to Listen…

• Leaving the Family Business

It’s at 02:00

• Developing Independent Drive and Mindset

It’s at 05:30

• Buying a Caravan in France as a Strategic Move

It’s at 08:00

• Taking Reebok to America

It’s at 09:30

• Understanding What Makes a Strong Partner

It’s at 13:00

• Importance of Patience in Business

It’s at 17:00

• How Joe Approaches Hiring and Team Culture

It’s at 18:00

• How Reebok Attracted Influencers Before Social Media

It’s at 25:00

• Getting the Game-Changing Five-Star Shoe

It’s at 27:00

• Pivoting Successfully into Aerobics

It’s at 28:00

• Building a Strong, Ego-Free Team

It’s at 21:00

• The Value of Face-to-Face Conversations

It’s at 30:00



 
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